“This country brought to you by…”

I’m now sitting in the Johannesburg airport as I write, passing some time before I can meet the guy to let me into my temp living quarters. Tambo airport is, as you might imagine, covered in World Cup signs. I saw nothing but red World Cup-themed Coca-Cola ads until I got to immigration, which was practically painted in yellow MTN World Cup ads.

Everyone here has a vuvuzela sticking out of their backpack.